Website Performance & Core Web Vitals Optimization

Page speed affects both user behavior and search ranking, which is why we treat it as a measurable target rather than a vague goal. We audit sites against Lighthouse and GTmetrix scores and Google's actual Core Web Vitals metrics (LCP, INP, CLS), then work through the concrete fixes those audits point to — image compression and modern formats (WebP/AVIF), code splitting, lazy loading, browser caching, and CDN delivery through providers like Cloudflare.

This is offered both as part of a new build and as a standalone engagement for existing sites that have accumulated performance debt over time — unoptimized images, unused plugins, or render-blocking scripts added incrementally without anyone auditing the cumulative effect.

• Core Web Vitals audit (LCP, INP, CLS) against Lighthouse and GTmetrix benchmarks
• Image optimization with WebP/AVIF formats and lazy loading
• Code splitting, minification, and render-blocking script cleanup
• CDN setup and caching configuration (e.g. Cloudflare)
• Available as a standalone audit-and-fix engagement for existing sites