Implementation covers everything between a purchased license and a CRM your sales team is actually using daily: pipeline and stage configuration, user roles and permission sets, custom fields, and the reporting dashboards leadership actually asked for. We build and test configuration changes in a sandbox environment before promoting them to production, so go-live isn't the first time real users see the finished setup.
We run this the same way across Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365 — a documented discovery-to-go-live process rather than an ad-hoc setup that varies by which consultant happens to be assigned. A defined hypercare window immediately after go-live catches configuration gaps that only surface once real deals start moving through the pipeline.