Strategy & Channel Audit

Before any content gets produced, we audit what's already there — post history, follower composition, engagement patterns, prior ad spend if any, and where your closest competitors are winning attention. This gets benchmarked against 3-5 direct competitors so the strategy is grounded in your actual competitive position, not a generic industry template.

The output is a written strategy document naming which platforms deserve investment and which don't, core content pillars, target audience segments, posting cadence, and tone-of-voice guidelines — signed off by the client before production begins. For brands already active on social with mixed results, this audit is often what reveals why engagement has plateaued: wrong platform mix, inconsistent posting, or content that doesn't match what the audience actually responds to.

• Full channel and content-performance audit across existing platforms
• Competitive benchmarking against 3-5 direct competitors
• Platform prioritization — where to invest, where to pull back
• Written content pillars, cadence, and tone-of-voice guidelines