Analytics, Reporting & Attribution

We track platform-native analytics (Meta Insights, LinkedIn Analytics, TikTok Analytics) alongside Google Analytics 4 and UTM-tagged links to connect social activity to what actually matters downstream — site traffic, leads, and conversions — rather than reporting reach and engagement in isolation.

Monthly reports are built to show what changed and why, referencing the specific campaigns, content, or targeting adjustments behind any shift in performance, with a quarterly deeper review to reassess content pillars, platform mix, and budget allocation as the account matures and more data accumulates.

• Platform-native analytics tracking (Meta Insights, LinkedIn, TikTok Analytics)
• UTM tagging and Google Analytics 4 integration for attribution
• Monthly reporting tied to traffic, lead, and conversion outcomes
• Quarterly strategic review of content, platform mix, and budget allocation