Paid Social Advertising

We plan and run paid campaigns on Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads, structured around clear objectives — awareness, traffic, lead generation, or conversions — with audience segmentation and creative variants built in from launch rather than a single ad set running unchanged for months.

Every campaign carries pixel or conversion-API tracking set up before spend begins, so performance data is attributable rather than estimated. Creative and audience combinations are tested in structured rounds, with underperforming variants paused and budget reallocated toward what's actually converting — a process we document so spend decisions are explainable, not opaque.

• Campaign management on Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads
• Audience segmentation and structured creative A/B testing
• Pixel and conversion-API tracking set up before launch
• Ongoing budget reallocation based on performance data