Every marketplace ranks listings differently — Amazon's A9/A10 algorithm weighs backend keywords and conversion rate, while Flipkart and Meesho weight category attributes and listing completeness differently again. We research keywords per platform using tools like Helium 10 or Jungle Scout for Amazon, then write titles, bullet points, and descriptions structured to that specific platform's search and formatting rules, rather than one master listing copy-pasted across channels.
This includes backend search terms, category and attribute mapping (size, color, material, and other filterable fields buyers actually search by), and description formatting that reads naturally to a shopper while still hitting the keyword and structure requirements each marketplace's algorithm rewards.