Pricing, Promotions & Buy Box/Repricing Strategy

Winning the Buy Box or the equivalent featured-offer placement on other marketplaces is driven by price competitiveness alongside fulfillment and account health metrics, so we set a pricing floor based on your actual margin requirements first, then use automated repricing tools to adjust within that floor rather than chasing the lowest price on the page.

Promotions — Lightning Deals, coupons, and marketplace sale-event participation (Amazon's Great Indian Festival, Flipkart's Big Billion Days, and similar events) are planned around inventory and margin capacity ahead of time, not launched reactively once a sale event is already underway.

• Margin-floor-based pricing strategy per SKU
• Automated repricing tools for Buy Box/featured-offer competitiveness
• Coupon, deal, and Lightning Deal management
• Sale-event (Big Billion Days, Great Indian Festival, etc.) planning and participation