Return rates and review/rating trends directly affect both organic ranking and Buy Box eligibility on most marketplaces, so we track and respond to these as an operational function rather than an occasional check-in. This includes monitoring return reasons for product or listing issues that need fixing upstream, and responding to negative reviews within each platform's policy constraints.
On the growth side, we run compliant review-generation programs (post-purchase follow-up sequences, marketplace-native review request tools like Amazon's Request a Review) to build review volume the right way, without incentivized or policy-violating tactics that risk account health.