We identify and vet creators using platforms like Modash or Upfluence, checking audience authenticity and engagement quality rather than follower count alone — a common failure point in influencer campaigns is paying for reach that doesn't convert because the audience is largely bots or mismatched to the brand.
We manage the collaboration end to end: outreach, contracting, briefing, content approval, and performance tracking against agreed deliverables (posts, reach, or trackable conversions). Micro and mid-tier creators are usually prioritized over single large-name partnerships, since they typically deliver better engagement-per-dollar for most budgets — though the right mix depends on the campaign's goal.