Website Migration & Replatforming

Replatforming — moving from WordPress to Webflow, Magento to Shopify, or an outdated custom build onto a modern stack — carries real risk to existing content, SEO rankings, and functionality if it's rushed. We start every migration with a full content and URL audit of the existing site, then build a redirect map and staged cutover plan so the new site goes live without an abrupt loss of indexed pages or broken inbound links.

We'll give an honest read on whether a full replatform is actually needed versus a more targeted rebuild of specific templates or a performance overhaul of the existing platform — replatforming is disruptive by nature, and it's only the right call when the current platform is genuinely the constraint.

• Full content and URL audit before migration planning begins
• 301 redirect mapping to preserve existing SEO equity
• Staged cutover to avoid downtime or abrupt loss of indexed pages
• Honest assessment of replatform vs. targeted rebuild