UI/UX Design & Prototyping

Web design that photographs well but doesn't convert is a common failure mode we design against directly — every layout decision is made with the page's actual goal in mind, whether that's a form submission, an add-to-cart, or a booking request. We work in Figma through wireframes, then full visual design, then a clickable prototype delivered for stakeholder sign-off before a single line of code is written.

Design work includes a reusable component system — buttons, cards, navigation patterns — so the site stays visually consistent as pages are added after launch, and mobile breakpoints are designed alongside desktop from the start rather than treated as a scaled-down afterthought.

• Wireframing and information architecture before visual design
• Full visual design and clickable prototypes in Figma
• Reusable component/design systems for post-launch consistency
• Mobile and desktop breakpoints designed together, not sequentially